Rolls-Royce Motorcars

Brief
Rolls-Royce needed to bring their web presence up to date. Their previous site was created entirely in flash and was out of date. It was a bit too whizzy for Rolls-Royce and needed to be a little more refined and on brand. It was the right time to make these changes, they were launching the new Ghost and it also gave them the opportunity to talk about their new state-of-the-art factory and headquarters at Goodwood.

They gave the task to Partners Andrews Aldridge who put together a small but fantastic team of designers and developers. I was asked to join them for a couple of months in a senior designer role to help to create these pages and bring them alive.

Solution
We created a site that truly reflected the quality of the Rolls-Royce marque. It is totally search engine friendly, something that the previous site was clearly lacking. Animations are slick and refined and are created in JavaScript rather than Flash. Using video to enhance the user experience further and exquisite photography the site really brings the quality and craftsmanship of the brand to the fore.

To deepen the experience further we featured many of the craftsmen and women at Goodwood. With expressive black and white photography and a paragraph conveying their passion and vision, you really get under the skin of the people who create these incredible automobiles.

About Rolls-Royce Motorcars
had a great time working on this project. The team I was working with really was first rate. The client was an absolute dream. They were really collaborative with real appetite to uphold and maintain the ultra high standards reflected in this luxury product.

The rest of the team

Creatives:
Dan Northover
Matt Conn
& myself

Tech Director:
James Costerton

Rolls-Royce Motorcars homepage.

The Phantom Drophead Coupé page.

Intro movie and Overview page.

Phantom landing page.

Features and options page.

Phantom Drophead Coupé page.

Intro movie and Overview page.

Goodwood Overview page.

Leather shop page.

Surface finish page.

Goodwood Overview page