M&G were well known as a trusted and well established brand. Their logo was fairly new at the time, the rational behind it was the M and G were the solid pillars of dependancy and the ampersand stood for expression and creativity.
M&G were well known as a trusted and well established brand. Their logo was fairly new at the time, the rational behind it was the M and G were the solid pillars of dependancy and the ampersand stood for expression and creativity.
My creative partner and I were responsible fo the communications for various M&G funds. We created integrated campaigns across digital, print, outdoor and digital outdoor. All digital concepts and production were homepage takeovers.
Double page spread visual for Global Dividend Fund press ad.
Outdoor for the Cautious Multi Asset Fund.
Full page press ad for the Cautious Multi Asset Fund.
Copywriter
Jess Little
Illustration
Peter Denmark
Online advertising
Press
Outdoor
Digital Outdoor
Financial services is a fiercely competitive market – there are a lot of contenders with similar products in a very small space. M&G needed to improve their sales by adopting a creative vehicle with genuine appeal that would distinguish them from the rest.
We came up with a look and feel unlike that of any competitors. It featured the ampersand from M&G’s logo, to exploit the company’s extensive brand equity, and acted as a springboard for creative, flexible messaging that had a hugely positive impact on sales and awareness.
Scamps and concepts for the Global Dividend Fund.
Scamps and concepts for the Global Dividend Fund.
Scamps and concepts for the Global Dividend Fund.
Colour visual for the M&G Charities Fund.
This animation was created in PowerPoint and is based on Julia Allum’s Apollo 11 illustration. The moment I saw it I wanted to make it move.
I love the way she captures moments in nature, events and locations in her unique and recognisable style. Needless to say, I am a massive fan.
This animation was created in PowerPoint and is based on Julia Allum’s Apollo 11 illustration. The moment I saw it I wanted to make it move.
I love the way she captures moments in nature, events and locations in her unique and recognisable style. Needless to say, I am a massive fan.