Fairy

In a world that often pulls people apart, there is one place that brings families together again and again. The kitchen.

Ketchum PR logo
Fairy bottles
Fairy bottles

Fairy

In a world that often pulls people apart, there is one place that brings families together again and again. The kitchen.

 

Ketchum PR logo

Sometimes, things go wrong. Things get broken, milk gets spilled, food gets burned, tempers are lost. My job was to bring all these experiences to life in posts with comments likes and shares.

peppered steakpeppered steak
pan roasted chickenpan roasted chicken
new season lambnew season lamb
cherry tomato soupcherry tomato soup
plum crumbleplum crumble
mushroom risottomushroom risotto

Seasonal food recipe shoot. Photographer: Ian Garlick.

Seasonal recipes post image.

Fairy Post: Chopping onions without crying

Helpful tip and tricks post.

The Team

Account team 
Brooke Howard
Tom Cornish
James Ward

Photographer
Ian Garlick (Recipes)

The Channels

Social: Facebook

Brief

Increase and maintain engagement within social channels. Become the go-to online community with trusted content and shared advice that feeds family life. Carve a natural social space where we can credibly own kitchen and family life. Predominately female audience, mums and home makers.

Solution

Our role was to help busy mums keep things running smoothly in the kitchen. We created well thought out conversation calendar of seasonal posts, tips and tricks family recipes, rituals, celebrations, and Kitchen life. Cute posts would get likes, Polarising content give you comments and provocative posts prompted Shares.​​

We created a well thought out conversation calendar, our key areas were: Family recipes, rituals, celebrations and Kitchen life

Fairy Facebook posts

Helpful tip and tricks post.

Fairy Facebook post: 12 Days of Christmas

Post to introduce the 12 days of Christmas concept.

Fairy Facebook post: Choose your weapon

Multiple choice posts generate comments – Choose your weapon.

Fairy Facebook post: I do

Vector art illustration for ‘I do’ concept.

Fairy Facebook post: Traffic lights

Traffic control concept.

Each month we focused our posts on shared experiences, kitchen stories and seasonal triggers. As well as money and time saving ideas