FTI Consulting

​How do you increase engagement levels and encourage Financial professionals to return to a site that had fall out of favour and lost its way?

M&C Saatchi logo
FTI Consulting Login screen
FTI Consulting Login screen

FTI Consulting

​How do you increase engagement levels and encourage Financial professionals to return to a site that had fall out of favour and lost its way?

M&C Saatchi logo
FTI Consulting group image

This became the 2nd most profitable piece of business in the M&C Saatchi Digital Hub at the time

This became the 2nd most profitable piece of business in the M&C Saatchi Digital Hub at the time

The Team

Junior Designer
Julian Esposito

IA

Chris Sams

PM
Shannon Kalkstien

The Channels

Online: Website redesign

Brief

Their website was badly in need of and update. Uptake was very low in the US and visually zero in APac. The feeling was that it looked too dry, sterile and static and it was considered to feel too academic and worthy. The brief was make it richer, weightier, stronger and more aggressive.

Solution

We made the thought leadership the hero and presented it in a disciplined colour palette giving the site a premium look with a more energetic, dynamic feel. The result was almost instant, with increased engagement from FTI professionals within the global group. New content uploads increased too.

FTI Lower pages

Our efforts paid off, we regained the clients trust as uptake increased. They expanded the brief to include regional sites

FTI regional pages
FTI Mobile content