M&G Investments

M&G were well known as a trusted and well established brand. Their logo was fairly new at the time, the rational behind it was the M and G were the solid pillars of dependancy and the ampersand stood for expression and creativity.

M&G Investments

M&G were well known as a trusted and well established brand. Their logo was fairly new at the time, the rational behind it was the M and G were the solid pillars of dependancy and the ampersand stood for expression and creativity.

My creative partner and I were responsible fo the communications for various M&G funds. We created integrated campaigns across digital, print, outdoor and digital outdoor. All digital concepts and production were homepage takeovers.

As a result of the campaigns, brand awareness went through the roof, traffic to the website increased by over 2000% and service uptake rose exponentially

Double page spread visual for Global Dividend Fund press ad.

Outdoor for the Cautious Multi Asset Fund.

Full page press ad for the Cautious Multi Asset Fund.

The Team

Copywriter
Jess Little

Illustration
Peter Denmark

The Channels

Online advertising
Press
Outdoor
Digital Outdoor

Brief

Financial services is a fiercely competitive market – there are a lot of contenders with similar products in a very small space. M&G needed to improve their sales by adopting a creative vehicle with genuine appeal that would distinguish them from the rest.

Solution

We came up with a look and feel unlike that of any competitors. It featured the ampersand from M&G’s logo, to exploit the company’s extensive brand equity, and acted as a springboard for creative, flexible messaging that had a hugely positive impact on sales and awareness.

Scamps and concepts for the Global Dividend Fund.

Colour visual for the M&G Charities Fund.