The Brief
Site redesign – Bring it right up to date both in terms of art direction, Look and feel, functionality and technology. Change the hosting set-up and look in to CMS and commercial back end options.
The Solution
With a tagline of ‘Traditional service in a modern manner’ we really need to bring the site up to date. The first thing we did was to simplify the site structure and streamline the user journey.
The photography was first rate so we made that the hero with a very limited colour palette for a premium look and feel. The site itself was spit across two URLs so we merged them and put the site on to a CMS with an eCommerce plug in.
About
Pall Mall Barbers is one of the oldest and most respected barber shops in London. It’s been there for over 100 years. They are expanding with three shops in the capital and plans for more.
They have their own product range and sell them in their online store alongside shaving, skincare men’s grooming and haircare products.
I was the lead creative on this project.
The rest of the team included
Photography:
Robin Bharaj
Copywriter:
Alice West
