Pall Mall Barbers

The oldest Barbers in London – now a cutting edge mens grooming business in London, New York and Dubai. They aren’t stopping there either.

Pall mall Barbers home screen
Pall mall Barbers home screen

Pall Mall Barbers

The oldest Barbers in London – now a cutting edge mens grooming business in London, New York and Dubai and growing.

Pall Mall barbers home screens group

I helped this company unlock the true potential of their branding and art direction which set them on a journey to being a global business

I helped this company unlock the true potential of their branding and art direction which set them on a journey to being a global business

The Team

Photography

Robin Bharaj

Copywriter

Alice West

 

The Channels

Site redesign

Brief

Site redesign – Bring it right up to date both in terms of art direction, Look and feel, functionality and technology. We needed to update the hosting, CMS and commercial back end. We recommended merging a separate online store skincare and men’s grooming products with the main site.

Solution

With a tagline of ‘Traditional service in a modern manner’ we really needed to bring the site up to date. The first thing we did was to simplify the site structure and streamline the user journey.

The photography was first rate so we made that the hero with a very limited colour palette for a premium look and feel.

Pall Mall Barbers stylist page

Stylist page.

With such beautiful photography, we let that do most of the work and just gave a gave it a place to shine

Pall Mall Barbers shop page

Pall Mall Barbers online store.

Pall Mall Barbers shop

Pall Mall Barbers online shop.

Pall Mall Barbers tablet locations

Pall Mall Barbers locations page. (many more locations now)

Pall Mall Barbers mobile locations

Pall Mall Barbers locations page. (many more locations now)