Rolls-Royce Motorcars

Site update and re-design in time for the launch of the new Rolls-Royce Ghost. It also presented the perfect opportunity to talk about their new state-of-the-art factory and headquarters at Goodwood.

Partners Andrews Aldridge logo
Rolls-Royce Motorcars

Previously the site had too many whizzy animations that didn’t reflect the understated quality of the brand. We made all interactions slick and refined. We also made the site search engine friendly, something it was clearly lacking.

I helped create a site with refinement that truly reflected the quality of the Rolls-Royce marque

I helped create a site with refinement that truly reflected the quality of the Rolls-Royce marque

The Team

Creative Director
Dan Northover

Designer
Matt Conn

Technical director
James Costerton

The Channels

Online: Website redesign

Brief

Rolls-Royce needed to bring their web presence up to date. Their previous site was created entirely in flash and was out of date. It also needed to be toned down a little, it was way too whizzy for Rolls-Royce and needed to be a lot more refined.

Solution

We created a site that truly reflected the quality of the Rolls-Royce marque. Using video to enhance the user experience further and exquisite photography the site really brings the quality and craftsmanship of the brand to the fore.

Rolls-Royce homepage

Rolls-Royce Motorcars homepage.

Rolls-Royce Phantom Drophead

The Phantom Drophead Coupé page.

Rolls-Royce Ghost

Intro movie and Overview page.

Rolls-Royce Phantom

Phantom landing page.

Rolls-Royce features

Features and options page.

Rolls-Royce Goodwood

Goodwood overview page.

Rolls-Royce Goodwood

Goodwood overview page – expanded

Rolls-Royce Surface Finish

Surface finish page.

Rolls-Royce leathershop

Leathershop page.

This was a really collaborative client with real appetite to uphold and maintain the ultra high standards reflected in this luxury product

Apollo 11 poster

This animation was created in PowerPoint and is based on Julia Allum’s Apollo 11 illustration. The moment I saw it I wanted to make it move.

I love the way she captures moments in nature, events and locations in her unique and recognisable style. Needless to say, I am a massive fan.

Apollo 11 poster

This animation was created in PowerPoint and is based on Julia Allum’s Apollo 11 illustration. The moment I saw it I wanted to make it move.

I love the way she captures moments in nature, events and locations in her unique and recognisable style. Needless to say, I am a massive fan.