Macmillan Cancer Support

As a team, we were briefed on the digital side of this campaign, The client really liked our work and our ideas. We were then given the opportunity to work on other aspects of it. Including press, outdoor and radio ads.

Helping this amazing charity raise awareness of the fantastic specialist services they provide in the workplace. Most of us don’t know that this kind support is available.

I helped this charity raise awareness of the practical, medical, emotional and financial support they provide in the workplace

Awkward questions – 30 Second radio ad.

The Team

Copywriter
Jess Little

The Channels

Online advertising
Press
Outdoor
Radio

Brief

Macmillan Cancer Support has an amazing reputation. Everyone knows about their nurses and the incredible work they do for people with cancer. But people don’t realise that they do much more.

Solution

We created a campaign that told people the facts and made Macmillan feel positive, approachable and supportive. The look and feel we chose set it apart from all other charities, and allowed us to convey whatever we needed to in a simple, creative way.

Banner Ad: MPU.

Banner Ad: Skyscraper.