Site update and re-design in time for the launch of the new Rolls-Royce Ghost. It also presented the perfect opportunity to talk about their new state-of-the-art factory and headquarters at Goodwood.
Previously the site had too many whizzy animations that didn’t reflect the understated quality of the brand. We made all interactions slick and refined. We also made the site search engine friendly, something it was clearly lacking.
Creative Director
Dan Northover
Designer
Matt Conn
Technical director
James Costerton
Online: Website redesign
Rolls-Royce needed to bring their web presence up to date. Their previous site was created entirely in flash and was out of date. It also needed to be toned down a little, it was way too whizzy for Rolls-Royce and needed to be a lot more refined.
We created a site that truly reflected the quality of the Rolls-Royce marque. Using video to enhance the user experience further and exquisite photography the site really brings the quality and craftsmanship of the brand to the fore.
Rolls-Royce Motorcars homepage.
The Phantom Drophead Coupé page.
Intro movie and Overview page.
Phantom landing page.
Features and options page.
Goodwood overview page.
Goodwood overview page – expanded
Surface finish page.
Leathershop page.
This animation was created in PowerPoint and is based on Julia Allum’s Apollo 11 illustration. The moment I saw it I wanted to make it move.
I love the way she captures moments in nature, events and locations in her unique and recognisable style. Needless to say, I am a massive fan.
This animation was created in PowerPoint and is based on Julia Allum’s Apollo 11 illustration. The moment I saw it I wanted to make it move.
I love the way she captures moments in nature, events and locations in her unique and recognisable style. Needless to say, I am a massive fan.